Falcons Jeff Ulbrich apologizes for Shedeur Sanders prank call

Falcons defensive coordinator Jeff Ulbrich accepted full responsibility for a prank call involving his son and NFL draft pick Shedeur Sanders. The NFL fined Ulbrich $100,000 and the Falcons $250,000 for violating policies on confidential information, citing insufficient protective measures by the team.

admin Published: May 1, 2025 | Updated: May 3, 2025 1 min read

Falcons defensive coordinator Jeff Ulbrich has publicly accepted “full responsibility” for a prank call involving his son that targeted NFL draft pick Shedeur Sanders. The incident drew widespread attention, prompting a swift response from the league. On Thursday, the NFL levied a $100,000 personal fine against Ulbrich and imposed an additional $250,000 penalty on the Falcons organization. The league cited a breach of its policies safeguarding confidential information, attributing the violation in part to the team’s failure to implement sufficient protective measures.